AI already decided who gets the customer.

The ARO Index is a ranked dataset of businesses scored on how consistently and confidently AI platforms recommend them. It measures recommendation rate across major AI platforms, model agreement, score strength, and audit recency -- then weights them into a single Index Score. Think of it like a credit bureau for AI recommendations. Your score reflects how the machines see you, not how you see yourself.

The ARO Score measures how well a single website is structured to be recommended by AI platforms. It evaluates entity clarity, topical authority, schema markup, content structure, and crawlability -- the signals AI uses to decide who to recommend. A high ARO Score means the machines understand you. A low score means they are guessing, and when AI guesses, it recommends someone else.

Your ARO Score measures your site in isolation, inside your ARO Report. Your ARO Index Score measures you against every other business in your category. A business recommended by all AI models ranks higher than one with a better raw score but fewer model recommendations. The ARO Index Score is competitive. The ARO Score is diagnostic.

Rankings update in real time as new audits complete. Every audit run adds to the dataset. The more businesses audited in a category, the more accurate and competitive the index becomes. Early movers have a significant advantage -- they set the benchmark everyone else is measured against.

Google rewards links, keywords, and click signals. AI platforms reward clarity, entity recognition, and structured data. A business can rank on page one of Google and be not selected in any of the 12 AI reads an ARO audit runs, because the signals are fundamentally different.

The ARO Index Score combines four weighted factors calculated entirely from observed outcomes: recommendation rate (45%), cross-model consistency (20%), recommendation position (25%), and recency (10%). A business recommended by more models, more consistently, in a stronger position, in a more recent audit will outrank one with fewer recommendations or older data.

The ARO Index gives agencies a real competitive benchmark to show clients -- not vanity metrics, but actual AI recommendation data. Agency access unlocks query-level detail, client filtering, and audit history. Enter your access code above or get in touch to learn about agency partnerships.