Agency Service Agreement

What you're agreeing to

Monthly audit credits and agency console access per your subscription tier
The right to white-label ARO Score data and reports for your clients
TaG Makes owns the methodology. You own your client relationships.
ARO Score data carries no guarantee of AI ranking outcomes. Do not promise outcomes to clients.
Cancel any time. 30-day access grace period after cancellation.

Read the full agreement below before subscribing.

Section 1

Definitions

TaG Makes	TaG Makes LLC, operator of aroindex.com and provider of ARO methodology and platform services.
Agency	The marketing, branding, SEO, or consulting firm subscribed to an ARO Index agency plan.
ARO Score	The proprietary 0-100 score measuring how likely a business is to be recommended by AI models.
ARO Index	The published market leaderboard at aroindex.com showing ranked businesses by ARO Score.
Audit Credit	One unit of platform usage that generates a single ARO Score audit for one business domain.
Client	An end business the Agency represents and for whom the Agency runs audits.
White-Label	The licensed right to present ARO Score data and reports under the Agency's brand.
Fix Plan	A prioritized AI-generated action list for an audited business. Priced separately from audit credits.

Section 2

What the Agency Gets

2.1 Platform Access

Agency receives access to the ARO Index agency console including: monthly audit credits per tier (Starter: 10 / Growth: 25 / Scale: 75 / Authority: 250), score history tracking for audited domains, the Prospector tool to identify low-scoring businesses in target markets, admin outreach list for lead generation support, and affiliate program access (30% recurring commission on referred subscriptions).

2.2 White-Label Rights

All subscription tiers include the right to present ARO Score data to clients under the Agency's brand. The white-label add-on ($197 one-time) enables branded report templates with Agency logo, name, and colors. TaG Makes branding is removed from white-labeled deliverables. Agency may resell ARO Score reports, fix plans, and monitoring services to their clients at any markup they choose. TaG Makes has no involvement in Agency-client pricing.

2.3 Audit Overages

If an Agency exceeds their monthly audit credit limit, overages are billed at $25 per audit, automatically charged to the payment method on file. One grace overage is allowed per billing cycle before auto-charge activates.

Section 3

Data Ownership

3.1 TaG Makes Owns

The ARO methodology, scoring algorithm, and all underlying technical processes
The ARO Index leaderboard dataset and all publicly published rankings
The ARO Score name, ARO Index name, and all associated trademarks
Aggregate, anonymized market data derived from audits across all platform users

3.2 Agency Owns

Their client list and client relationship data
Reports and deliverables generated and delivered to their clients
Any notes, annotations, or custom context added within the console
The business relationship with their clients. TaG Makes will not contact Agency clients directly.

3.3 Shared Understanding

Individual ARO Score data for a specific client domain belongs to both parties in the sense that TaG Makes generated it and the Agency has paid for and licensed it. TaG Makes may include audited domains in the public ARO Index leaderboard unless the Agency requests exclusion in writing.

Section 4

Acceptable Use

Agency agrees to use the platform only for legitimate business purposes on behalf of real clients. The following are prohibited:

Running audits on competitor businesses for competitive intelligence without intent to serve those businesses
Scraping or bulk-exporting platform data for resale as a standalone data product
Sharing agency console login credentials with parties outside the Agency's organization
Using audit data to make guarantees of AI ranking outcomes to clients
Misrepresenting the source or methodology of ARO Scores to clients or third parties

Section 5

No Guarantees of Outcome

ARO Score data is informational only. It reflects observed AI model behavior at the time of the audit. TaG Makes makes no guarantee that implementing fix plan recommendations will improve a business's ARO Score, that any business will be recommended by any AI model at any time, that ARO Score rankings will remain stable between audits, or that AI model behavior observed during auditing reflects real-world consumer queries.

TaG Makes is not liable for any outcome resulting from an Agency or client acting on ARO Score data. The Agency is solely responsible for how they interpret and communicate ARO data to their clients.

Section 6

Payment and Cancellation

6.1 Billing

Subscriptions are billed monthly. Current pricing: Starter $297/mo, Growth $597/mo, Scale $697/mo, Authority $897/mo. Prices may change with 30 days notice. Agencies who subscribe before May 2026 retain their current rate until they change tiers.

6.2 Cancellation

Either party may cancel at any time. Upon cancellation: Agency retains access for 30 days from cancellation date. Unused audit credits during the grace period may be used but do not roll over. After 30 days, console access is revoked. Previously exported data remains the Agency's to keep. TaG Makes has no obligation to maintain audit history after the grace period ends.

6.3 Refunds

Subscription fees are non-refundable. One-time purchases (fix packs, white-label setup, fix plans) are non-refundable once the deliverable has been generated and delivered.

Section 7

Confidentiality

Each party agrees to keep the other's non-public business information confidential, including:

Agency client lists and client-specific audit data
TaG Makes proprietary scoring methodology and system architecture
Pricing terms that differ from publicly listed rates

Neither party will disclose the other's confidential information to third parties without written consent, except as required by law.

Section 8

Platform Availability

TaG Makes will make reasonable efforts to maintain platform uptime and data accuracy. Audits depend on third-party AI model APIs (ChatGPT, Claude, Gemini, and Perplexity) that may experience downtime. TaG Makes is not liable for lost revenue resulting from platform downtime or delayed audit results. TaG Makes will notify subscribed agencies via email of planned downtime exceeding 4 hours.

Section 9

Term and Termination

This Agreement begins when the Agency accepts it at signup and continues until terminated per Section 6.2. TaG Makes may terminate access immediately, without refund, if the Agency:

Violates the Acceptable Use terms in Section 4
Initiates a chargeback or payment dispute in bad faith
Uses the platform in a way that causes harm to TaG Makes, the ARO Index, or other platform users

Section 10

Governing Law

This Agreement is governed by the laws of the State of South Carolina. Any disputes will be resolved in Charleston County, South Carolina. Both parties agree to attempt good-faith resolution before initiating formal proceedings.

Section 11

Changes to This Agreement

TaG Makes may update these terms from time to time. Agencies will be notified via email at least 14 days before material changes take effect. Continued use of the platform after the effective date constitutes acceptance of the updated terms.